Creativity Is Your Most Powerful Weapon

Before we begin...

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Let's get down to business now...

If you are a creator, you know the dilemma:

We need to be creative to succeed, but it’s not an easy thing to do consistently (especially “on demand”). Sometimes it flows naturally, but other times nothing seems to come.

You may have tried to fix this problem by working more...

But to no avail. That just made things worse for you!

When we face creative challenges, we would think that's the “logical" thing to do.

That has to be it, right? If we just put in more effort, we will solve it? Wrong.

Trying to force your way through this problem is a recipe for disaster. This is creativity after all, not productivity.

If you try forcing creativity, you end up disheartened, wondering why nothing seems to work. You spiral into overwhelm and frustration and get nothing done.

Screw that. There’s a much better way.

In this newsletter, I will show you 4 neat little tricks that will make you more creative.

But before we get there, let's start you off with my personal experience...

I want to build cash flow.

That means I need to build an offer that actually pulls in money.

That is a creative challenge if I’ve ever seen one.

When I started working on it, I noticed fairly quickly that I was missing something. You can only do so much “productive work” before you start running out of ideas FAST.

And then what?

I’m sitting there staring at my laptop, not knowing what to do next.

Great. I realized that I needed a consistent flow of creative ideas that I can implement while I'm working on my content, offer, and landing page.

So I started researching the creative process.

And luckily... I found some stuff that actually helped me.

Some of it is pretty surprising and counterintuitive (as you will see if you stick around), but let's start off with the most obvious one.

1. Open yourself up to more experience

"You can't pull water from an empty well."

The same can be said for creativity.

Creativity happens when your mind is connecting the dots that linger in your subconsciousness.

Surprise, surprise: That's never going to happen if the dots are not there in the first place.

You need material to work with... Marble that you can turn into a statue.

What do I mean by that? I mean ideas that you pull from books, videos, interesting conversations, and other stuff like that. It is crucial that you hand-select the best quality material available. Don't just take any book and start reading, because that may give you low-quality dots.

You need to be absolutely confident that the creator of said material knows what they're talking about before you let them occupy valuable mental headspace.

For example: One of the resources that I'm currently working with is '$100M Offers' by Alex Hormozi. I know that I can trust him because of his reputation, and because my own success is in his own best interest with his business model.

But don't just study the things you want to study. That would be easy. Real creativity is a result of pulling from as many diverse perspectives as possible.

Open yourself up to new experiences.

If you're an atheist, study religion. If you're a religious person, check out atheism. You can apply this principle to pretty much any area of life.

2. Aim for volume of output

Creativity is not linear. It's not like cooking, where you follow a strict recipe with a predictable outcome. Your mind does not see a difference between "good" and "bad" ideas, it just sees ideas.

You are the one assigning them a degree of value, it is not contained within the idea itself.

What does that mean for you? When you do work, aim for output. You will get many bad and mediocre ideas, but you will also get some genius ideas. And the only way to stumble upon the good ones is to put out a lot of bad ones.

It’s like playing the lottery (you pay with your time & attention). You get to try over and over again, and some of it will work. Other stuff will be dreadfully terrible, but you need to embrace that.

If you have a 1% chance of getting a genius idea, that's awesome! Sit down and come up with 100 ideas, chances say that one will be amazing.

If you sit down and write 100 tweets, some of them are going to be really good. Others will suck. That's just how it is! Don't try to avoid this, lean into it instead.

And you can apply this rule to any creative task.

If I were to build 10 offers or landing pages, at least 1 of them is going to hit a home run.

I also noticed this when writing promotions for my newsletter. Instead of having one fixed promo tweet, I have been experimeting with different copy.

And it's paying off massively! I've seen dramatic increases in my subscriber growth with that.

So here's the key takeaway from this section...

Perfectionism is your enemy.

By wanting to be perfect, you're literally taking away from the quality of your work in the long term because you get way less practice. You need to suck first, it will pay you so many dividends!

You will only know whether it's good or not, and what you should change, if you actually put your ideas into pratice and collect feedback as you go along.

Imagine you went to the gym as a newbie and instantly wanted to lift a ridiculously large weight. Guess what? Even if you manage to do 1 rep, that's not what will make your muscles grow at all.

You need to aim for the perfect balance of quality and quantity. That will take some practice of course, but common sense will help you a lot.

You want to post enough tweets (2-5 per day depending on your stage of the journey) to have a consistent output, but they also can't be garbage. If you screw up in any of these areas, that will negatively impact your success as a creator.

So here's what you want to do in that example:

Block out time to write tweets, and don't stop until the time is over. You should have a good amount of them now... See, I told you to go for volume of output. And now you just take the best ones and schedule them!

Boom: Creativity!

3. Work less

But Tym, you just said I should increase my output! How does that make sense?

No, I told you to increase your output while you are working.

That's right.

Here's a "suprising" fact for you:

If you spend all of your time distracted, you won't get any creative ideas.

Shocking, right? But most people don't appreciate how deep this goes.

Distraction is more than Netflix and memes. No... distraction is doing anything for longer periods of time than you should. Yes, educational content is distraction is this context. Too much work is also distracting you from actually doing the hard work of doing nothing.

It's actually easier to do something than it is to do nothing. You know this if you have tried to meditate before. Even 30 minutes of it can be tough to do.

Working less to produce better results makes no sense if you think about it logically... How is that supposed to work?

Let me tell you how...

Creativity is a result of you not using your conscious mind, a.k.a. "thinking" or "being productive". Real and consistent creative output needs a delicate balance between intense bursts of work and ample time for rest and recovery that you literally spend not thinking.

Here's a perfect analogy to illustrate my point:

Imagine you went to the gym and worked out for 8 hours straight. That would be pretty stupid. You'd get diminishing returns very quickly, and you'd exhaust yourself to death. Plus, this is not a sustainable model. How can you expect to do this regularly if you can't even walk the next day!

The same thing can be said about being creative.

Your mind needs "rest times" to recover from being productive. That will ultimately lead to the hightest grade of productivity in the long term, because you maximize energy while generating output.

Andrew Huberman says that your mind isn't actually learning while you are engaging in the activity that promotes it (like studying something), but afterwards. The same thing goes for muscles, they grow in recovery and not during training.

I used to find it hard to be at ease with not working. It made me feel bad for not being productive. But think about it...

Why am I even thinking that in the first place? Because it was conditioned into me!

This is what your parents, your teachers, and your bosses tell you.

Of course it benefits them, because they need you to do uncreative tasks. You're supposed to be a submissive worker bee, not a divine creator. But that is such a toxic mindset to live with.

And it won't benefit you as a creative person. Drop the notion that you constantly need to be "grinding" in order to succeed. It's really the opposite!

I always like to say that life is a delicate balancing game, that applies to this situation beautifully. Balance is healthy, and maximum performance is found right in the middle of two extremes.

You need to balance productivity (deep work, building, creating, writing) with creativity (contemplation, self-reflection, meditation, long walks, doing "nothing"). Only then will you be able to create your best work possible.

4. Spend more time alone

This point kind of ties in with the last one.

But it goes a little further.

If you've ever shared a living situation with someone, you probably know that it's VERY hard to not talk to them all the time. That's just how humans are, we are deeply social creatures.

I have noticed this phenomenon a LOT with myself, because I have a little brother (that's also on Twitter). That means we share a lot that we can talk about...

But this can quickly become a trap.

If you spend all of your time on being social, you have no time left to let the magic happen!

I see this all the time nowadays... especially with girls. They're constantly on the phone or on Instagram or WhatsApp talking to someone. It's almost like being alone for even 5 minutes would kill them.

That's not good. Socialization dumbs you down, especially that much of it.

You really can't expect to develop your own original ideas and to create a niche of one if you never spend any time alone. Remember... creativity means creating something new! That comes from deep inside of you, not from the outside world.

If I could, I'd go to some place in the middle of nowhere and take a week or two to spend in complete solitude. Just me and my thoughts.

I know I would produce shockingly good ideas. I have had the chance to do this before, because we have a flat in Berlin and a house in Poland. When my family leaves for vacation, I get to immerse myself into my work completely.

Flow becomes the easiest thing ever and I don't have to deal with noises and distractions.

But you don't have to do this on such a grand scale, although I wholeheartedly recommend it if you're serious about this.

In everyday life, you can apply this with things like:

• Journaling

• Contemplation

• Self-reflecting

• Sitting in silence

My point here is, do more of it if you're not currently.

It's a counterintuitive move, but will get you massive results if this is what you've been avoiding in the past.

Trust me on this. You cannot believe how many great ideas will come to you if you immerse yourself in solitude. You'll be saying "Wow! I didn't even know my mind could produce something like this!". Yeah, because you never even gave it the chance to speak to you.

The more social you are, the more important it is for you to do this.

And to top this off...

Creativity is the future.

People these days talk a lot about AI.

I'm not the slightest bit worried about it. And if you place value on being creative, you shouldn't either.

But if you don't, you will be the metaphorical bland dish that lacks spice and is available everywhere. Nothing can replace creativity, because it's literally creating something that didn't exist before.

People can copy it, but they will never get ahead of you.

You need to be creative if you want to build an offer that brings something new to the table, something that isn't just a commodity that people can get cheaper somewhere else.

You also need to be creative if you want to create content that is unique.

And the 4 techniques that I gave you in this newsletter will tremedously increase your own level of it.

I personally used them to generate ideas for my offer and landing page, and I think we can all agree that it worked wonders.

If you don't, well... You will stay in the same place.

But at that point it will be your own fault. I don't want to see you complaining about it later down the line when everyone else is making big money and you're still stuck with your generic and commoditized offer that 1000 other people are also offering.

If you don't put in conscious effort (in this case the effort is doing less, lol) into becoming more creative, you will end up like everyone else. If programmers eventually find a way to replace you with AI... they will.

That's just how it works. If people can get your service for much cheaper and with much less complications, it's over for you. Don't allow that to happen, foster and develop your creativity instead.

That's it for this week...

Peace out. - Tym